Here at The Official Military Beer Company we’ve had to dig deep. And with total disregard for the chill of winter, Brexit uncertainty and a raging pandemic. But we did it; we’ve launched a brand new business in the middle of a perfect storm. Sheer madness perhaps, but the blast of warmth from the welcome…[continued]
I spent 30 years being in the middle. I worked in advertising – match-making brands with consumers. But working in advertising is like working in sales but you don’t sell things. You sell ideas. Ideas designed to get people to buy the ‘things’. There are good ideas and bad ideas. There are ideas that work…[continued]
Troubled, challenging, unprecedented? How many more ways are there to describe the last five months? Since March this year, every business and news outlet has been struggling to find ever-more sincere and delicate words to refer to COVID 19. It’s achingly patronising. We’ve all seen the news. We all know it’s been dreadful. Our feelings…[continued]